8 FORCES TO BUILD A BUSINESS AS A FORCE FOR GOOD
Written by Fernando on 8/7/2019
The pace of change has accelerated to the point where a business plan is no longer enough to plot the future of your business with any certainty. Disruptive technologies or unexpected competitors can come along and displace your business overnight. How do you position your business in this hyper-competitive environment?
WHY YOUR VALUES ARE THE FOUNDATION OF YOUR MARKETING
Written by Sina  on 2/7/2019
Do you know your brand’s DNA? Or does it even have one? In fact most businesses struggle with this very important point. But creating a brand DNA is key to establish a successful business that has an impact in todays world. Why so? I will try to explain it with an easy example...
HOW TO BUILD A COMMUNITY FOR YOUR BRAND
Written by Sina on 24/6/2019
I had the pleasure to interview Mariel Jumpa and talk with her about the importance of community building and how to get started successfully. She is the founder of Slow Fashion World, which is a global community for conscious creatives that want to empower slow fashion visionaries to make their voice heard, show alternatives to fast fashion and increase the awareness about the current ecological crisis in our world.